SUPPORTERS

"There’s no doubt the role the Great British Pub plays in society has and continues to change. This change, much of which has happened in the last decade has been the most acute we’ve felt, and has come from both within and outside the industry. If we’re to succeed, prosper and grow then it’s crucial we start thinking differently and start to fully embrace new challenges together.

At CCE we believe the Publican Directors Club can help us understand and deliver the real and new opportunities we have. It can help us invite consumers back into our pubs, offering them what they want – quality, choice and value, to drive footfall, and in turn, sales.

The pub industry needs to join together and take a fresh look - from a consumer perspective - at how we do things. What experience does the pub-goer want from their local pub? Food is just one key to success, but there are more - quality serve, choice and great brands. Why do we not capitalise like other industries on the power of great brands and their marketing? We need to embrace all these opportunities, to guarantee future growth.

CCE has supported the pub trade for many years and we are committed to helping the industry thrive. We believe there’s a real positive future ahead and by working together with the Publican Directors Club we can help fulfill the potential.”

Dave McNulty
Trading Director – On-Premise, Coca-Cola Enterprises